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All main topics / BWL / International Marketing Management / imm2

Under which of the following pricing approaches is the marketer only concerned with the marginal or incremental cost of producing goods to be sold in foreign markets?
a. skimmimg pricing
b. penetration pricing
c. full cost pricing
d. variable cost pricing

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Flashcard info:

Author: CoboCards-User

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

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