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All main topics / BWL / International Marketing Management / imm2
29
F-P Inc. has a small international volume and is not willing to involve its own personnel or capital in the international function. The firm may achieve its goals by using a(n);
a. export management company
b. international marketing department
c. agent middleman
d. franchise agreement
a
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Flashcard info:
Author: CoboCards-User
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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