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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour

viral marketing

spread via pre-existing social networks
self-replicating
form: WOM, videos, games, images, text messages...
goal: need of being appealing

spread in short period of time

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Flashcard info:

Author: CoboCards-User

Main topic: HTW Consumer Behaviour

Topic: Marketing

School / Univ.: HTW Chur

City: Chur

Published: 17.01.2015

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