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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
role theory (def)
people act in certain situations in certain roles (father, sportsmen, business traveler...), job of the marketer is to realize the current role of the consumer, and provide the required products... (products and services for a large variety of roles is required)
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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