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65
social class
defines consumer spending and economic behaviour
there is desire to state the social class or the desired one
it also defines the attitude towards money
variables:
income, family background, occupation
status can be earned/achieved or inherited/ascribed
there is desire to state the social class or the desired one
it also defines the attitude towards money
variables:
income, family background, occupation
status can be earned/achieved or inherited/ascribed
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015