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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
the extended self
self defined by objects

individual level: clothes, daily used-products
family level: house, furniture
community level: where do you live
group level: ascociated with certain ppl demonstrated value in society (sport teams, landmarks, monuments)
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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