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All main topics / BWL / Human Side of Innovation / HSI - Core
Definition of creativity
“A product or response will be judged as creative to the extent that (a) it is both a novel and appropriate, useful, correct or valuable response to the task at hand and (b) the task is heuristic rather than algorithmic”

Heuristic tasks: no clear goal or no obvious path to solution

  • production of ideas that are both novel and useful
  • key precursor to innovation
  • creative ideas can relate to work procedures, products, services and organizing structures

Tags: creativity, deck 1
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Flashcard info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013




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