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All main topics / Economics / Marketing / MARK 3000 Exam 3
What are the four considerations for Media selection?  Define if necessary.
Reach - number of different consumers exposed at least once in a specific period

Frequency - number of times an individual is exposed during a specific period

Audience selectivity - ability to reach a precisely defined market

Cost - commonly referred to in "Cost per contact" or "Cost per thousand" abbreviated CPM
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010




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