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55
These are the four strategies to promote services:
1. Tangible cues
2. Find a personal source of info
3. Strong company image
4. Communication after purchase
Explain each.
1. Tangible cues
2. Find a personal source of info
3. Strong company image
4. Communication after purchase
Explain each.
1. Tangible cues - associate your service with something tangible, like Allstate's "You're in good hands" logo
2. Find a personal source of info - find someone the target audience can relate to, like a celebrity endorser
3. Strong company image - make sure retail locations are tidy and in working order
4. Communication after purchase - follow up afterwards (like a car salesman)
2. Find a personal source of info - find someone the target audience can relate to, like a celebrity endorser
3. Strong company image - make sure retail locations are tidy and in working order
4. Communication after purchase - follow up afterwards (like a car salesman)
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010