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8
How does perception work, goal of marketer?
convert raw data into meaning
goal: attact many different channels, get audiences attention
exposure: stimuli on many different channels
attention: extend of processing activity to a particular stimulus
based on perceptual selection - contrast creation
personal selection: depeding on situation, needs, wants
interpretation: according to learned patterns and expectations, meaning trough set of beliefs and attitudues
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015