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153

MD.11 Unterschied zwischen Push- und Pull-Marketing?

Push-Marketing: Werbetreibende schieben Informationen dem Kunden zu (old economy).

Pull-Marketing: Kunden holen sich die Informationen selbst (new economy).

Tags: Online-Marketing
Source: MD

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Flashcard info:

Author: luniaq

Main topic: Marketing

Topic: Marketing Grundlagen

Published: 14.01.2018

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