CoboCards App FAQ & Wishes Feedback
Language: English Language
Sign up for free  Login

This flashcard is just one of a free flashcard set. See all flashcards!

All main topics / BWL / Human Side of Innovation / HSI - Core
What is innovation according to West & Sacramento?
Innovation encompasses the two major stages

(1) creativity (development of new ideas)
(Creativity, we propose, requires individuals with creative characteristics, who feel free from threat and pressure, and work in a supportive environment.)

(2) innovation implementation (introduction and practical application of new and improved products, services and ways of doing things at work)
(Innovation requires diversity (of knowledge particularly), integration of people’s knowledge and efforts, external challenge or demand, and practical support for innovation.)

Tags: deck 4, innovation
New comment
Flashcard info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013




Forgot password?
Deutsch  English