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All main topics / Corporate Communications / Media Relations / Corporate Communications 2

Was ist der Press Release 1.0?

Die herkömmliche Pressemitteilung, welche an Medienschaffende etc. herausgegeben wird.

Aufbau:
- Logo, Organisation, Adresse, Datum
- Titel
- Lead (W-Frage)
- Text (Nachrichtenwerte)
- Kontakt
- Fotos

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Flashcard info:

Author: Dennys

Main topic: Corporate Communications

Topic: Media Relations

School / Univ.: HTW Chur

City: Chur

Published: 17.06.2013

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