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All main topics / BWL / Personalwirtschaft / Management II
What is meant by information richness?
• The amount of information that a communication medium can carry
• The extent to which the medium enables the sender and receiver to
reach a common understanding

1. Face-to-face communication (highest information richness)
2. Spoken communication electronically transmitted
3. Personally addressed written communication
4. Impersonal written communication (low information richness)
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Flashcard info:
Author: Egregius
Main topic: BWL
Topic: Personalwirtschaft
School / Univ.: Universität Mannheim
Published: 11.03.2010




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