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All main topics / BWL / Personalwirtschaft / Management II
How should a change vision be communicated?
• Key elements in the effective communication of a vision
- Simple language without all jargon and technobabble
- Using metaphors, analogies and examples
- Spreading the vision through multiple forums
- Leadership by example: head executives must be role models for the new vision
- Explanation of seeming inconsistencies
- Two-way communication is more powerful than one-way communication
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Flashcard info:
Author: Egregius
Main topic: BWL
Topic: Personalwirtschaft
School / Univ.: Universität Mannheim
Published: 11.03.2010




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