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Types of channel intermediariesstion
Types of channel intermediaries
Upstream marketing channel partners
Set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
Downstream marketing channel partners
Channels that look forward toward the customer (Wholesalers and Retailers) and form a vital connection to the firm and its customers.
Upstream marketing channel partners
Set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
Downstream marketing channel partners
Channels that look forward toward the customer (Wholesalers and Retailers) and form a vital connection to the firm and its customers.
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010