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All main topics / Business Economics / Marketing / Marketing
Types of channel intermediariesstion
Types of channel intermediaries

Upstream marketing channel partners

Set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

Downstream marketing channel partners

Channels that look forward toward the customer (Wholesalers and Retailers) and form a vital connection to the firm and its customers.
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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010




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