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All main topics / Economics / Marketing / MARK 3000 Exam 3
[Step 4] Fine-tune base price
What are the four retail level tactics discussed in class?
Price bundling - combing two or more different products in a single package

Loss leader pricing - sell a product at near or below cost to generate traffic

Odd-even Pricing - odd=bargain, even=quality

Bait and Switch Pricing - lure customers through false or misleading price advertising, ILLEGAL
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010




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