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14
What is Institutional Advertising designed to do? What are the two things you wish to advertise with Institutional Advertising?
designed to enhance image
1. Corporate Identity
2. Advocacy advertising - take a stand on a social issue
1. Corporate Identity
2. Advocacy advertising - take a stand on a social issue
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010