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All main topics / BWL / Personalwirtschaft / Management II
Explain Strategic Alliances!
• Strategic Alliance
- An agreement in which managers pool or share firm’s resources and know-how with a foreign company and the two firms share in the rewards and risks of starting a new venture.
• Network Structure:
- A series of strategic alliances that an organization creates with suppliers, manufacturers and distributors to produce and market a product.
• What are the potential advantages and disadvantages of B2B networks?
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Flashcard info:
Author: Egregius
Main topic: BWL
Topic: Personalwirtschaft
School / Univ.: Universität Mannheim
Published: 11.03.2010




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