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All main topics / Management / MKT1 / MKT
95
5. Research objectives can be translated into specific information needs.  Which of the
     following would not be a good example of such specific information needs that could
     be matched to research objectives as applied to consumers?
     a.  demographic, economic, and lifestyle characteristics of users
     b.  consumer-usage patterns
     c.  profit margins
     d.  attitudes toward proposed new packaging
c
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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