CoboCards App FAQ & Wishes Feedback
Language: English Language
Sign up for free  Login

This flashcard is just one of a free flashcard set. See all flashcards!

All main topics / Management / MKT1 / MKT
10. Francis Smith wishes to pull psychographic data about customers’ wants and desires
     from the company’s database.  The company has been maintaining elaborate records
     about the wants and desires of its customers for years in what would now be called
     a data warehouse.  When Francis pulls the needed data gems from the data
     warehouse, she has just participated in the process of:
     a.  data research.
     b.  nonmetric-multidimensional scaling.
     c.  data mining.
     d.  data probing.
New comment
Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010




Forgot password?
Deutsch  English