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All main topics / Business Economics / Marketing / Marketing
10
Product Life Cycle
The course of a product’s sales and profits over its lifetime.

Strategies
:

Product development:


Finding + developing a new product idea, sales are zero.
Introduction:

Slow sales growth as product is introduced in the market.
Growth:

Rapid market acceptance and increasing profits.
Maturity:

Slowdown in sales growth because product has achieved.
Decline:

Sales fall off and profits drop.



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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010

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