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All main topics / Business Economics / Organizational Behavior / Organizational Behavior Ch. 8

Media Richness

the capacity of a communication approach to transmit cues and provide feedback

Factors include :
Speed of personalized feedback
Variety of cues and language

See Figure 8.2 p.228

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Flashcard info:

Author: robertsonsb

Main topic: Business Economics

Topic: Organizational Behavior

Published: 28.02.2010

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