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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
Types of power of reference groups
referent power: power by having a role models character
information power
legitimate power: authorities, law, social system
Expert power: power through expertise
reward power: power of being honored, accepted, even tangible rewards
coercive power: social / physical power (Zwang)
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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