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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
36
perspectives on desicion making
rational perspective is the general assumption
if it is required it is used

maybe impulsive shopping, purchase momentum, even by more since allready started

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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015

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