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18
motivational approaches
need for achievment: value personal accomplishment
luxury
need for affiliation (zugehörigkeit): be in a group
alcohol, sports
need for power: controll environment
fancy cars, loud speakers
need for uniqueness: individuality
perfumes, certain clothing
luxury
need for affiliation (zugehörigkeit): be in a group
alcohol, sports
need for power: controll environment
fancy cars, loud speakers
need for uniqueness: individuality
perfumes, certain clothing
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015