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51
Service Strategy is when a company focuses on one or more things. What four things can a services company process? Define each.
People Procession - service is for the customer directly (ie dentist)
Possession Processing - for customer's belongings
Mental Stimulus Processing - to satisfy intellectual side (college)
Info Procession - technology is used to affect the customer's belongings (ie car insurance)
Possession Processing - for customer's belongings
Mental Stimulus Processing - to satisfy intellectual side (college)
Info Procession - technology is used to affect the customer's belongings (ie car insurance)
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010