This flashcard is just one of a free flashcard set. See all flashcards!

All main topics / BWL / International Marketing Management / imm

After several years of exporting surplus inventory to foreign markets, the Fitzgerald-Paire Corporation has decided to produce products specifically for selected foreign markets through foreign subsidiaries. The firm would be BEST described as engaging in

regular foreign marketing

New comment

Flashcard info:

Author: Kealein

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

Deutsch English