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All main topics / Management / MKT1 / MKT
41
10. One reason that idea screening is a critical stage in the new-product development
     process is that:
     a.  product-development costs rise greatly in later stages and the company only wants
          those products that can succeed.
     b.  competitors can quickly steal ideas so the company wants only those ideas that
          can be protected with patents.
     c.  international competition and markets demand that all ideas be culturally sensitive.
     d.  the Federal government carefully monitors each company‚Äôs idea screening process
          to make sure no national security matters are at stake.

a
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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