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All main topics / Economics / Marketing / MARK 3000 Exam 3
[Step 3] Choose a price strategy
What is a Price strategy?  What are the three price strategies discussed in class?
Price strategy - basic, long-term philosophy about pricing

Price Skimming - firm charges  a high intro price with heavy promotion

Penetration Pricing - firm charges a low price to extend its reach

Status Quo Pricing - charges a price close to current price or close to competitor's price
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010




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