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All main topics / BWL / Human Side of Innovation / HSI - Core
4 brainstorming threats
  • production blocking
  • no uninterreputed flow of thought possible; only one person can speak at one time.
  • social loafing
  • participants may not work as hard as they would alone.
  • evaluation anxiety and conformity
  • > fear that others may negatively evaluate one's ideas. members may communicate traditional or similar ideas to "fit in".
  • downward norm setting
  • > brainstorming participants sometimes tend to match their performance to that of the least productive members.
Tags: brainstorming, deck 1
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Flashcard info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013




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