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17
[Step 1] Develop goals and Objectives
What three things must you do in this step? Explain.
What three things must you do in this step? Explain.
1. Budget objectives - How much will be spent?
% of Sales method
Competitive Parity - match your competitor's budget
Average advertising cost: 3%
2. Message - What is to be accomplished? AIDA!
3. Sample Advertising objective - create a realistic goal
-Educate 15% of 18-30 yr old men about benefits within next 12 months.
-MUST HAVE DEADLINE
% of Sales method
Competitive Parity - match your competitor's budget
Average advertising cost: 3%
2. Message - What is to be accomplished? AIDA!
3. Sample Advertising objective - create a realistic goal
-Educate 15% of 18-30 yr old men about benefits within next 12 months.
-MUST HAVE DEADLINE
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010