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4) Set Strategic Direction (continued)
A) The BCG Matrix "compares relative market share to..."
1) If there is high market growth and you have a high relative market share, what should you do?
2) If there is low market growth and you have a high relative market share, what should you do?
3) If there is high market growth and you have a low relative market share, what should you do?
A) The BCG Matrix "compares relative market share to..."
1) If there is high market growth and you have a high relative market share, what should you do?
2) If there is low market growth and you have a high relative market share, what should you do?
3) If there is high market growth and you have a low relative market share, what should you do?
A) ...rate of industry growth.
1) Invest & grow
2) maintain & milk
3) Invest more or lessen resources (Watch/Hold)
1) Invest & grow
2) maintain & milk
3) Invest more or lessen resources (Watch/Hold)
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010