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All main topics / BWL / International Marketing Management / imm2

Fitzy Co is developing a global brand and logo to identify all of the products it sells worldwide. The firm is focusing on which part of the Total Product Model (Product Component Model)?
a. support services
b. core
c. packaging
d. marketing mix

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Flashcard info:

Author: CoboCards-User

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

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