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All main topics / BWL / Marketing / Marketing/BWL
43
Was ist Transaktionsmarketing und was Relationship Marketing?
Transaktionaktionsmarketing
- inside-out
- Information
- 4P: Product, Price, Promotion, Place
- 5P: Personal
- Push-Marketing

Relationship Marketing
- outside-in
- 3 R:
Recruitment (Kundenakquisition)
Retention (Kundenbindung)
--Recovery (Kundenr├╝ckgewinnung)
- Pullmarketing / Dialog
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Flashcard info:
Author: Dada
Main topic: BWL
Topic: Marketing
Published: 22.03.2010

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