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All main topics / Economics / Marketing / MARK 3000 Exam 3
[Step 2] Identify Product Benefits
What does "sell the sizzle, not the steak" mean?  What is a benefit? 
It means: sell the products benefits, not its attributes.

Benefit - What will I achieve by using the product?  "What's in it for me?"
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010




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