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All main topics / BWL / International Marketing Management / imm
51
Good corparate citizenship requires that foreign companies do all of the following when entering a new country market EXCEPT;

a)act as a "good guest" in the host country

b)share the benefits of the enterprize with the host country

c)attempt to emphasize the "home country image" and "foreign nature" of the enterprize

d)provide cultural training for its executives
c
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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