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All main topics / Management / MKT1 / MKT
96
6. Steelcase office equipment company, when designing its highly successful Personal
     Harbor modular office units, set up video cameras at various companies to study
     motions and behavior patterns that customers themselves might not even notice.
     This would be an example of which of the following research approaches?
     a.  questionnaire research
     b.  observational research
     c.  survey research
     d.  experimental research
b
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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