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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
why do ppl buy things, and why is it important to know??
why buy:
- show status
- prestige
- style
- quality
- reputation
- reliability

why important to know?
awareness, commitment to customers must come from every area of your company
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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