CoboCards App FAQ & Wishes Feedback
Language: English Language
Sign up for free  Login

This flashcard is just one of a free flashcard set. See all flashcards!

All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
4
factors influencing consumer behaviour
psychological (motivation, perception, memory, belief...)
Personal (education, eco. status, age)
social (household type, reference groups)
buyers responses (service, brand selection, bestseller..)
cultural (culutre, subculture, social class)
environmental (economic, technological, political)
marketing programs
New comment
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015

Cancel
Email

Password

Login    

Forgot password?
Deutsch  English