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Alle Oberthemen / Management / MKT1 / MKT
82
16.Married and unmarried women may use the same perfume, and might respond in a similar way to promotional sales of this fragrance.  It might, therefore, be difficult to consider that marital status designates separate segments in this case.  Which of the following requirements of effective segmentation would probably rule out segmentation based on marital status in this case?
a.actionable
b.substantial
c.differentiable
d.measurable
c
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Karteninfo:
Autor: mariagrau25
Oberthema: Management
Thema: MKT1
Veröffentlicht: 07.04.2010

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