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All main topics / Management / MKT1 / MKT
82
16.Married and unmarried women may use the same perfume, and might respond in a similar way to promotional sales of this fragrance.  It might, therefore, be difficult to consider that marital status designates separate segments in this case.  Which of the following requirements of effective segmentation would probably rule out segmentation based on marital status in this case?
a.actionable
b.substantial
c.differentiable
d.measurable
c
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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