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3
stages in the consumption process
| Consumer | Marketer | |
| Prepurchase Issues | Desicion about liking the product, learning about alternatives | find out Consumers attitude, how does consumer define ranking of products |
| Purchase Issues | is aquiring a product stressful or pleasant?, what does the purchase say about the customer? | how are consumer desicions influened by situational factors? (store displays, time pressure |
| Postpurchase Issues | Is product pleasing?, provides intened functions? | what is needed for consumer satisfaction? will consumer come back, even recomend it? |
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015