This flashcard is just one of a free flashcard set. See all flashcards!
3
stages in the consumption process
| Consumer | Marketer | |
| Prepurchase Issues | Desicion about liking the product, learning about alternatives | find out Consumers attitude, how does consumer define ranking of products |
| Purchase Issues | is aquiring a product stressful or pleasant?, what does the purchase say about the customer? | how are consumer desicions influened by situational factors? (store displays, time pressure |
| Postpurchase Issues | Is product pleasing?, provides intened functions? | what is needed for consumer satisfaction? will consumer come back, even recomend it? |
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015