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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
stages in the consumption process
Consumer Marketer
Prepurchase Issues Desicion about liking the product, learning about alternatives find out Consumers attitude, how does consumer define ranking of products
Purchase Issues is aquiring a product stressful or pleasant?, what does the purchase say about the customer? how are consumer desicions influened by situational factors? (store displays, time pressure
Postpurchase Issues Is product pleasing?, provides intened functions? what is needed for consumer satisfaction? will consumer come back, even recomend it?
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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