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supermarket psychology
design-technique of supermarkets - shop more than basic needs
colors and music influence moods
green = fresh, blue=trust
most important products on eye-level
slotting fees - payed positioning on front of the aisle
scarcity creates perceived value
basic needs are hard to find, because they will be sold no matter what, lots of distraction
colors and music influence moods
green = fresh, blue=trust
most important products on eye-level
slotting fees - payed positioning on front of the aisle
scarcity creates perceived value
basic needs are hard to find, because they will be sold no matter what, lots of distraction
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015