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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
supermarket psychology
design-technique of supermarkets - shop more than basic needs

colors and music influence moods
green = fresh, blue=trust

most important products on eye-level

slotting fees - payed positioning on front of the aisle

scarcity creates perceived value

basic needs are hard to find, because they will be sold no matter what, lots of distraction
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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